A Corporate Communication about Corporate Communication

Like most organisations, my organisation also has a Corporate Communication channel, where an e-mail is sent to all employees on a regular basis with updates about the org. Recently we received a mail from Corporate Communications which was about people not getting corporate communication e-mails and who they need to contact in order to have their name added to the distribution list! Of all the channels they decided to go with the option of sending a Corporate Communication e-mail to the ones who don't receive those. What were they thinking???