Brilliant Ads!!!

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A while ago I'd put up an article on horrible & stupid television advertisements and its high time I shared some of the brilliant TV ads of all time. A very good ad makes the viewers watch it completely (probably multiple times), drive the message across and most important of all make people remember the product. Some ads even go beyond that and create such a good impact on the viewers that phrases or the songs from the ad is used by people in their day to day lives. For Example: The "Hamara Bajaj" song, the dilogues from Woodwards gripe water, etc.

Here are some of those ads that have defined how good advertisements must be made. These are ads that feature in Indian televisions and the below list does not include International ads.

Bajaj Pulsar:

The Bajaj Pulsar involving dramatised stunts that hit the screens is by far the best 2 wheeler advertisement we've seen. The starts with a disclaimer and then goes on to portray a stunning display of some breathtaking stunts performed using the highest selling two wheeler in India. The background score is mild yet aggressive and simply brilliant! The visual and the audio together makes pulser look like the most desierable two wheeler!

Nike India:

No other advertisement has managed to capture a day in India so well. The ad brilliantly captures, the chaos in a crowded traffic junction, the guys trying to play cricket amidst the chaos and different people coming toghther to play cricket. They've even managed to use a statue from that junction to relate to cricket. Simply Brilliant! The music gives a rustic feel to the whole ad and brings a smile in the viewers face. The highlight of the ad is when the screen freezes with a bowler in the air and Nike's phrase "Just Do It" appears with the tick mark logo. No other ad has managed to capture the essense of a brand like this one. Worth watching many a times!

Pepsi Helicopter Shot:

This is one of the best off the innovative ads Pepsi has made off late. Its amazing how they managed to link that one legendary shot of Dhoni's to something else. Though it is not related to the brand directly, it sure will make you laugh the first time you see it. And for an ad that does not relate directly to the brand like the others in this list the brand still does make an impression with the viewers! The other similar Pepsi ads with other crickets some how does not impress.

Tata Safari:

This is another brilliant ad that makes the product make a striking impression. The music that plays when the vechile apprears on screen makes the presentation stunning. The expression on the animals faces and the appearance of the Safari on the screen is so well orchrestrated that you could not ask for a better projection of the brand and the product. The ad captures the essence of Tata Safari and conveys the message loud and clear that the Safari is an all terrain conquerer.

Vodafone Number Porting:

This is a very good ad of Vodafone promoting the number porting facility. No words spoken and yet this ad features the most simple yet effective portrayal of  the number porting facility. This ad clicked becuase you can easily relate to this ad - what you see here is something you might have experienced in your own life. The selection of the cast is also good and the ad does drive some amount of adoration.

Another brillinat Ad campaign of Vodafone is the Ad series featuring one of the most adorable on screen characters the "ZooZoo." These ads are the coming together of amazing creativity, a very good sense of humour and brilliant advertising. Each one of the ZooZoo ads are a class apart and never fails to communicate the features that the ad is set out to advertise. The best of all is the one which features the ZooZoo as a superhero promoting the launch of the Vodafone 3G services.

Samsung 3D LED TV

This is by far the best Television ad for a Television ever! The new 3D LED TVs of Samsung takes tv viewing experience to an all new level - that's the messsage Samsung had to convey to the viewers and the message comes out loud and clear in this ad.

The ad starts with a soothing music where the 3D LED TVs are installed in public places and what follows is simply breathtaking! The visuals shown through the television are either life like or better than 'life like.' This ad helps project this product of Samsung as one of the most desirable products you would want to possess.

Samsung Smart TV:

This is another brilliant ad from Samsung for their Smart TV. The ad displays an array of stunning visuals (that you see through the Smart TV) and brilliant music. The Smart TV can connect to the internet and bring the whole universe in your television screen, which is exactly what the ad shows you in a striking yet suttle way. The 3D LED and the Smart TV ads of Samsung are two of the most innovative ad campaigns in recent times.

Honda Jazz

This ad takes you back to your childhood, reminds you of those fun moments you would've had in the various rides you would've enjoyed as a kid (like the swing, shopping cart ride, etc). The ad brings back the feeling and so does the Honda Jazz addording to the ad. The way the vehicle makes an appearance in the ad is also quite impressive and the music just gets grander when the vehicle comes in. You see the Jazz coming in, in reverse and effortlessly does a 180 degrees drift in motion, quite similar to the other rides they show in the ad.

Tata Manza & Indica:

Tata Motors is one of the brands that makes some really good ads time and again. Some of their ads are humourous and help create a long lasting impression on the viewers for its brand. Here are two of those ads that sell on humour. The new Tata Manza ad and the old Tata Indica ad.

Tata Manza - A Class Apart

Tata Indica

Dairy Milk:

There is one brand that has been consistently making "feel good" and brilliant ads for years now - Cadbury's DairyMilk. Two of their ad campaigns that stand out are the one where the girl barges into the cricket field and starts dancing to celebrate and the one where they show a family having dinner together.

The first ad will sure bring a smile in your face and it makes you a good feeling & make you feel nice. The second ad, will simply make you feel like it is happening in your own household.

One more aspect that really stands out in DairlyMilk ads is their selection of actors/models. They are so real and you can relate to the actors/modes in the ad. They look like people you come across in your daily life or even people in your family or fiends circle. Besides a brillint selection of cast the ads also shows simple things from our day to day life that brings joy & happiness - one of the reasons why their ads are 'feel good' ads.

These are some of the brilliant ads that have created a long lasting impression, however this is not the end of the list, there are a lot more good ad campaigns that have stood out from the rest all these years. I will share those in the upcoming edtions.